Shopping for your Valentine?

Review our Valentine's Day Flipbook for the best ideas!

  • Cut

    This refers to cut proportions and not shape. Properly cut diamonds sparkle brilliantly.

  • Clarity

    Most diamonds contain very tiny birthmarks known as “inclusions.” An inclusion can interfere with the light passing through the diamond.

  • Color

    Diamonds come naturally in every color of the rainbow. However, the best diamonds have no color.

  • Carat

    This is the unit of measure for diamonds. The bigger the carat, the larger the diamond

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